SEO & Search Strategy

Search visibility that compounds.

SEO isn’t a one-time package — it’s an engineering discipline and an ongoing practice. I build the technical foundation, target the searches you can win, and compound the results month over month. It’s the same approach that grew a Microsoft product from 36K to 466K monthly active users.

How I work

Foundation first. Then compound.

The order matters — each stage only works once the one before it is sound.

01

Audit the foundation

I start with what’s broken or invisible — crawlability, indexation, speed, structure. There’s no point optimizing content on a page Google can’t read.

02

Map the opportunity

Keyword and competitor research to find the searches you can realistically win, and the gaps your competitors have left open.

03

Build & optimize

Technical fixes, content built against the map, structured data, and an internal-linking architecture that flows authority to the pages that matter.

04

Measure & compound

Every change is measured, and the measurement feeds the next round. SEO is a compounding practice, not a one-time project.

What’s included

Everything that moves the needle.

Audit

SEO audits & strategy

Deep technical audits with SEMrush, Moz, and Screaming Frog that uncover the ranking opportunities and competitor gaps hiding in your site — then a prioritized roadmap, not a 90-page PDF nobody reads.

Keywords

Keyword research & content

High-intent keyword research mapped to how your audience actually searches, turned into content that targets real demand instead of guessing.

Technical

Technical SEO

Indexation, crawl errors, site speed, structured data, sitemaps, and internal linking — the foundation search engines have to love before anything else ranks.

Content

Content marketing & pillars

SEO-driven content, pillar pages, and lead magnets that build topical authority and turn readers into customers.

Paid

Paid search

Data-driven PPC across Google, Bing, and social — keyword targeting, ad copy, and bid optimization tuned for ROI, not vanity clicks.

Analytics

Analytics & reporting

GA4, Microsoft Clarity, and heatmaps tracking the KPIs that actually matter, in reports you can act on.

Goes further

SEO is the foundation. Here’s what builds on it.

Traditional search is only half the picture now. AI Search Optimization extends the same foundation to ChatGPT, Perplexity, and Google’s AI Overviews — and if you’re a local business, Local SEO targets the “near me” searches that drive real foot traffic and calls.

Let's build

Ready to rank, and keep ranking?

Tell me where you want to grow. I'll audit where you stand and show you the fastest path to get there.