Data turned into decisions.
Most businesses are drowning in numbers and starved for insight. I set up analytics that’s accurate, build dashboards that surface what matters, and report in plain language — no vanity metrics, just the signal driving your growth.
Accurate in, actionable out.
Custom dashboards
Clear, purpose-built dashboards that surface the numbers driving your business — not a wall of charts, but the signal you actually act on.
Analytics implementation
GA4, Microsoft Clarity, and event tracking set up correctly, so the data you’re making decisions on is accurate and complete.
Reporting that means something
Reports written in plain language with the "so what" attached — what changed, why it matters, and what to do next.
Heatmaps & user behavior
Seeing how people actually use your site — where they click, scroll, and drop off — so you can fix the friction that costs conversions.
Opportunity analysis
Turning complex data into a prioritized list of growth opportunities, ranked by impact, so effort goes where it pays off.
No vanity metrics
Cutting the numbers that look good but mean nothing, and focusing on the ones tied to revenue and real outcomes.
Data is only useful if it drives action.
Analytics powers everything else I do — it’s how SEO gets measured, how web builds get optimized, and how you know what’s actually working.
Want to actually understand your numbers?
Tell me what you're trying to figure out. I'll turn your data into a plan you can act on.
