All work
Enterprise SEO Microsoft · FastTrack Engineering · 2021–2024

Microsoft 365 Setup

Led SEO and digital strategy for the Microsoft 365 Admin Center setup experience, growing the active user base 1,194% and driving adoption and revenue across the FastTrack organization.

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36K → 466K Monthly active users
1,194% Organic growth
Cross-functional Design, dev, content & stakeholders
Microsoft 365 Setup — Enterprise SEO

As the SEO and digital strategy lead for Microsoft 365 Setup within the FastTrack organization, I owned the search experience for one of Microsoft’s most-used admin surfaces.

I coordinated design, development, content, and communication with the product owners and FTEs behind every product represented on the site — aligning each initiative to broader organizational goals while running the full technical SEO program.

The result: the Microsoft 365 Admin Center FastTrack setup experience grew from 36,000 to 466,000 monthly active users — a 1,194% increase that significantly drove adoption and revenue.

What I delivered
Enterprise SEOTechnical Program ManagementContent StrategyAnalytics
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